L-R: Deji Ashru, MD/CEO, CONTEC Global Energy Ltd; Meka Olowola, Managing Partner, Zenera Consulting; Golman Akinlabi, Producer, Betterhalf Show and Bola Akinlabi, wife of the Producer at the launch of Betterhalf Show in Lagos on Tuesday. Photo Lamidi Bamidele
The much-anticipated lifestyle television series Betterhalf talk show by Godman Akinlabi, popularly known as PeeGee, was launched in Lagos today to plug the knowledge gap in successful relationship building across Africa.
Betterhalf Show is a non-religious and non-ethnic platform which seeks to critically analyse and address issues affecting married people and those in relationships leading to marriage. Its uniqueness lies in active participation by renowned relationship experts, discussants and a diverse audience mix setting the stage for robust exchange of ideas to build sustainable relationships.
Renowned author and relationship counsellor Godman Akinlabi, who will double as Host of the Betterhalf Series said, “Relationships are driven by fundamental principles that are universal and timeless, The BetterHalf Show opens a window on the practical responsibilities partners need to adopt to excel in various types and stages of relationships. Whilst challenging the naïve optimism that relationships can be based on mere emotions, the show provides the insights required to excel by leveraging the experiences of others”.
“Transcending religious, cultural and ethnic biases, The BetterHalf Show seeks to break whatever myths and undefined notions people have about relationships while also educating and counselling partners and singles on relationship best”.
Akinlabi holds a special Twitter event every Friday with the hashtag #MrMrsBetterHalf. The conversation shares practical tips on building successful relationships, and has featured on the top 100 British “trending topics” on Twitter. Betterhalf show is an offshoot of the digital conversation.
“The Betterhalf series is not exactly new because it has run on Twitter for four years. However, positive feedback has necessitated the live show to accommodate more viewers and encourage participation by a cross section of our target audience not necessarily active in the digital space. We have launched the talk show in Nigeria today and look forward to going global in the future.” He continued.
Meka Olowola, Managing Partner, Zenera Consulting, one of Nigeria’s leading branding and reputation management firms and sponsors of the launch, said: “Zenera Consulting has invested in supporting the scourge of drug abuse, rehabilitating sexually abused children and helping vulnerable and displaced children over the past few years as part of our social investment drive. However, we’ve realised that social vices have their roots in dysfunctional families. So the most proactive strategy is to lay the foundation for sustainable relationships that will breed individuals responsible to themselves and society; hence our sponsorship of this event.”
The BetterHalf series will be released twice a week (Tuesdays and Sundays). Season One of the show (comprising 13 episodes) has been completed and Season Two is anticipated to commence this quarter.