Sunday, November 28, 2021

Broadband penetration key to Nigeria’s e-commerce growth – NITDA

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Maryam Hassan
Rayyan Alhassan is a graduate of Journalism and Mass Communication at Sikkim Manipal University, Ghana. He is the acting Managing Editor at the Daily Nigerian newspaper, a position he has held for the past 3 years. He can be reached via [email protected], or, or @Rayyan88 on Twitter.
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The National Information Technology Development Agency, NITDA, has said that increasing broadband penetration, social media, relatively safe e-payment systems are some of the factors that are contributing to the steady growth of e-Commerce in Nigeria.

The National Coordinator, Office for Nigeria Content Development in ICT, kasim Sodangi, who spoke for NITDA at the 2020 e-Commerce and Marketing Online Seminar for Micro, Small and Medium Enterprises, MSMEs, said e-Commerce in Nigeria is projected to have a steady annual growth of 14 percent.

DAILY NIGERIAN reports that the seminar was organized by Bureau of Foreign Trade, Ministry of Economic Affairs, Taiwan and Nigerian Export Promotion Council, NEPC.

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Quoting statistics from the National Bureau of Statistics, NBS, NITDA maintained that the ICT’s enabled businesses contribute 8.4 percent to National Gross Domestic Product, GDP.

NITDA revealed that e-Commerce opportunities that exists in Nigeria are mostly retail component, with estimated $12billion according to Mckenzie.

This, the agency said, had been projected to reach about $75billion by 2025.

It added that the context of e-Commerce in Nigeria is determined by the population which is about 200million with 132million of them on the internet.

This, it said would be increased further by internet penetration which is expected to be at 65.2% by 2025.

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The Agency stated that 62 percent of Nigerians that are under 24 have basic literacy and are acquiring digital skills.

It stated that there are about 300,000 online purchases daily compared to the previous 30,000 witnessed in previous years.

NITDA revealed that 25-35 are the most active shoppers or active groups in e-Commerce in Nigeria and 69% of e-Commerce activities in Nigeria are on mobile devices.

It opined that going by trends social media may become the most dominate form of e-Commerce as he said “Social media is a critical stakeholder in our journey to deepen e-Commerce in Nigeria.

The Executive Director, NEPC, Segun Awolowo said e-Commerce business in Nigeria experienced a surge at the emergence of COVID-19 because people were still able to carry out businesses without making contact.

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The Director General BOFT Taiwan Cynthia Kiang said the seminar is aimed at fostering a better trade relationship between Nigeria and Taiwan in term of e-Commerce.

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