Thursday, May 13, 2021

BUK begins review of PG curriculum for media, communication studies


Rayyan Alhassan
Rayyan Alhassan is a 30-year-old graduate of Journalism and Mass Communication at Sikkim Manipal University, Ghana. He is the acting Managing Editor at the Daily Nigerian newspaper, a position he has held for the past 3 years. He can be reached via [email protected], or, or @Rayyan88 on Twitter.
tiamin rice

Bayero University Kano has hosted communication scholars, media experts, professional journalists as well as veteran broadcasters for a two-day interactive meeting for the review of the Post-Graduate curriculum in media and communication studies.

The meeting which took place between Monday, April 26 and Tuesday, April 27, was a follow-up to the series of activities coordinated by BUK with support from the John D. and Catherine T. MacArthur Foundation from 2017-2019.

Speaking during the opening session, the Vice-chancellor of the university, Sagir Adamu-Abbas, said it was delightful that BUK was coordinating the historic process that is set to change the landscape of media and communication education in the country.

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“The earlier process led to the revision and unbundling of Mass Communication curriculum in the country,” he added.

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The V-C explained that arrangements had reached advanced stages for the establishment of departments of Journalism, Broadcasting, Development Communication, Public Relations, Advertising, Strategic Communication and Film and Multi-Media Studies in the Faculty of Communication.

Also speaking, the Chairman of the occasion, Tony Iredia, who commended the unbundling of Mass Communication, stated that the development would enable students to choose different fields of specialization easily.

The Director Academic Planning of the National Universities Commission, NUC, Noel Saliu commended the leadership role the BUK was taking in the unbundling of Mass Communication studies.

Mr Saliu also commended the Chairman of MacArthur Implementation Committee, Umaru Pate for “the job well-done”.

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In his remark, Prof. Lai Oso, who commended the NUC for its “openness to new ideas and innovations”, said that graduates of Nigerian universities would fit well into the 21st century marketing and academic needs.

Speaking earlier, the convener of the meeting, Mr Pate, disclosed that the implementation stage of the curriculum for PG programmes in media and communication would be completed before the end of the year.

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Mr Pate, therefore, urged universities in the country to establish faculty of communication and relevant departments nationwide.

He revealed that the MacArthur foundation had extended its grant for the review of PG curriculum having done it earlier for the undergraduate programmes.

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Mr Pate further stated that the faculty had signed a memorandum of understanding with BBC London on capacity building and installation of broadcast equipment, saying that part of the grant is to train staff to attend international conferences.

During the interactive sessions, stakeholders were grouped by curriculum for PG programmes on Journalism, Strategic Communication, Public Relations, Advertising, Film and Multimedia, Information and Media Studies and Development Communication.

Mr Pate told the participants that the groups were given two-weeks to send written proposals based on NUC guidelines, adding that they would be subjected to scrutiny by renowned experts in communication.

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