L-R: Senior Brand Manager, Colas at Coca-Cola Nigeria Limited, Gbolahan Sanni; Top Rated Nigerian Artiste, Yemi Alade; and Brand Manager, Colas at Coca-Cola Nigeria Limited, Soji Omoigui, during the internal launch of Coke Studio 3 which held at The Coca-Cola Company Head Office, Ikoyi
Following the popularity of Coke Studio Season 2, Africa’s much loved music platform returns with Season 3 which boasts of a line-up of established and new musicians, starting from October, to run until December 2015.
According to the Marketing Director- Coca-Cola, Patricia Jemibewon, the show will feature ‘match ups’ of top musical talent on the continent, through musical fusions and regionally inspired music. It will revive the atmosphere of live recordings and performances, provide music as a platform to bridge cultural and national barriers, encourage unity and introduce a sense of African pride.
Coke Studio Season 3 will be in distinct segments; match ups between Nigerian and East African artistes; Artiste challenges; acoustic performances; and new songs from featured artistes.
This season will bring together 28 artistes from five countries to sing 52 songs, showcasing their local and signature styles to produce unique songs.
Nine Nigerian artistes billed to feature on the show include Eva Alordia, Ice Prince, Flavour, Chindinma, 2Face, Yemi Alade, Olamide, MI Abaga and AfriDija, while talented music maestro Cobhams Asuquo would bring his expertise to bear on the show as Executive Producer.
There would also be a radio show version for Coke Studio Africa, bringing the best the continent has to offer and it will air across seven cities (Lagos, Abuja, Port Harcourt, Kano, Aba, Anambra and Ibadan).
Also, this season, the beverage giant will engage up to 500,000 Nigerian teens in secondary schools with Coke Studio, providing them an opportunity to showcase and highlight their talent with a state-of-the-art Coke Studio bus which is fully equipped with a digital music production facility; with professional mixing console, recording microphones, state- of-the-art audio interface and mic pre-amp.
Commenting on the initiative, Patricia Jemibewon described the Coke Studio music platform as Coca-Cola’s way of sharing in the passions and aspirations of the African youth.
“Coke Studio is a way of showing to the youths and also exploring the potential avenue for youths to express themselves through music. It opens up the Nigerian Teen to music and culture from other African countries and is a potential avenue for self expression in the music and production space. Coke Studio is a demonstration of Coca-Cola’s belief in the youth of Africa, a celebration of collaboration,” she said.