The Image Merchants Promotions Limited, IMPR, publishers of PRNigeria and Economic Confidential, has pioneered a female-led campaign for inter-ethnic relations to promote peace and unity across the country.
Coming under the sobriquet: Female Advocates for Inter-Ethnic Relations, FAIRER, the campaign is aimed at harnessing the values that unite Nigerians.
Speaking during an interactive session with stakeholders on Friday, heralding the launching of the campaign on Monday, the IMPR Director, Yushau Shuaib, disclosed that the campaign would be executed through coordinated media narratives and actions.
According to him, the campaign will go a long way in fostering peaceful coexistence among multi-ethnic groups in the country.
He said: “Nigeria most definitely cannot afford another civil war and we need to unite across ethnic and tribal lines to curtail this threat.
“The FAIRER campaign through peaceful and positive narratives for peaceful coexistence will serve as a rallying point to foster national unity and togetherness towards averting a dangerous descent to another Civil War.”
Also speaking, the campaign Team Lead, Zubaida Baba-Ibrahim, said the campaign would be centred around enlightening women folks on the need to collapse all barriers militating against peaceful coexistence among multiple ethnic groups in the country.
According to her, the campaign will also focus on rolling back what she described as a dangerous stereotyping of ethnic groups by creating awareness on national identity, cultural awareness, social inclusion and integration, equity and justice.
On his part, the Director of the Penlight Centre for New Media Innovation, Jaafar Jaafar, lauded the initiative, pledging to support the campaign with the necessary funding.
Represented by the Associate Editor of Daily Nigerian, Ibrahim Ramalan, the director said the country needed such initiatives that are aimed at enhancing national cohesion.
“This campaign is laudable and needed to be supported in whichever way possible. Penlight Centre, as a non-profit organization, will do everything within its means to support this initiative,” Mr Jaafar said.