Marketing Director, Startimes Nigeria, Dare Kafar (left), Super Eagles’ former Captain, Austin Jay Jay Okocha and DFL’s Tobias Ross, during the unveiling of the Bundesliga Legend Tour with J.J. Okocha… at the weekend.
Former Super Eagles’ Skipper, Austin Jay Jay Okocha, believes the German Bundesliga is tactically and technically better than the English Premiership.
Speaking at a forum organised by digital television company, StarTimes and DFL Deutsche Fussball Liga, in Lagos on Friday, Okocha, who started his professional career in the German league, said the Bundesliga’s current average attendance of about 42,000 fans per match is the highest in a professional football league worldwide and only second after the American National Football League (NFL) compared to all professional sports leagues.
He added, “The Bundesliga is better than Premier League in terms of tactical approach, technical approach, discipline, stadium attendance and number of goals scored per week.”
OKocha also pointed out that the Bundesliga has the best youth development programme, which is one of the reasons for the successful development of German football in recent years.
Also at the forum were christened Bundesliga Legend Tour with Jay Jay Okocha, were Manager for International Marketing – DFL, Tobias Ross; Manager for Sales and Marketing – DFL, Bundesliga, Henning Brinkmann, and Manager for Events and Promotion – DFL, Jana Bernhard.
Startimes said in a statement that the programme is a move to change the Pay TV landscape in Africa and offer surplus entertainment access to subscribers.
According to StarTimes Marketing Director, Mr. Dare Kafar, “The Bundesliga Legends Tour is a continuation of the journey that was started more than 12 months ago when StarTimes signed the exclusive broadcast right of the Bundesliga for five years in Nigeria.”
He added that StarTimes is also using the platform to allow subscribers and fans to interact with their Bundesliga legends. Okocha while in Lagos and Accra will share his experience on the Bundesliga during live studio shows and serve as co-commentator for Bundesliga matches. Moreover he will take part in various activities like football clinics and autograph sessions for African football fans.
Another Bundesliga legend, Sunday Oliseh, will visit Kenya between tomorrow and December 22, where he will appear as an analyst and guest with media partners, holding training sessions with local football managers and meeting with football fans in Nairobi.’
Speaking on behalf of the Managing Director, DFL Sports Enterprises, Mr. Daubitzer, Tobias Ross stated that, “Bundesliga is very proud to partner with StarTimes and Jay-Jay Okocha. He underlined that it is very important for us to take the Bundesliga experience out of Germany with activities such as the Legends Tour. We want to be close to our international supporters and show them what makes the Bundesliga so special.”