Tuesday, June 15, 2021

StarTimes, HS Media Group formalise partnership


tiamin rice

Startimes Vice President (Marketing) and General Manager Lagos, Justin Zhang and HS Media Group Chairman and Chief Executive Officer, Taye Ige, at the contract signing of the partnership between both firms for broadcast of live studio German Bundesliga matches on the Startimes channels…at the weekend.

A milestone was recorded in the Nigerian sports media and entertainment industry at the weekend with the formalisation of the partnership between StarTimes and HS Media Group for the live telecast of the German Bundesliga matches in the country.

The huge partnership running into several millions of dollars was tied up with the contract signing session at the HS Media Group Headquarters in Oregun, Ikeja, Lagos.

The Vice President Marketing and General Manager for StarTimes Lagos, Justin Zhang, represented the broadcast company while the Chairman and Chief Executive Officer of HS Media Group, Mr. Taye Ige, represented the leading sports marketing firm.

This new relationship will beam live Bundesliga matches into Nigerian homes every weekend, as well as showcase indigenous studio analysis and ambience.

HS Media Group will feature an array of well-exposed and vibrant presenters and analysts on the live football programme, while producing from their ultramodern studios.

An elated Ige said, “We worked so hard over the years to make this dream come true and we are quite appreciative that StarTimes bought into this huge dream and the partnership has given a wider scope to the Nigerian broadcast industry. We are grateful to God Almighty that we have been able to provide more opportunities to many Nigerians especially at this critical time in the economy of the country.”

He revealed that subscribers on the StarTimes platform would have the benefit of enjoying this initiative starting when the second half of the Bundesliga season resumes on January 20 and will run all through the 2016/17 season.

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