Friday, May 7, 2021

‘Strictly speaking tackles abuse of english usage by on-air-personalities, others’


Jaafar Jaafar
Jaafar Jaafar is a graduate of Mass Communication from Bayero University, Kano. He was a reporter at Daily Trust, an assistant editor at Premium Times and now the editor-in-chief of Daily Nigerian.
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Mrs. Bimbo Oloyede

More than half of Nigerians have some level of proficiency in the use of English, but sadly a large number of them mispronounce these words, which makes one to wonder if they are really conversing in English or another language. This is an issue in almost every sector of the Nigerian society, especially the broadcast media, which has unfortunately become a norm.

However, veteran broadcaster, Mrs. Bimbo Oloyede, is set to proffer lasting solutions to the problem with the launch of her new book and audio CD, Strictly Speaking: An Oral Guide for Schools and Colleges and Strictly Speaking: Pronunciation Made Easy.

The two publications aim at giving a thorough tutorial on English alphabets, sounds and symbols, stress patterns, expressions and a study of the notion of ‘Nigerian English.’According to Oloyede, Strictly Speaking, in its audio and print format, would serve as a guide to every Nigerian towards the right pronunciation of English words and also improve the presentation of On Air Personalities (OAP) while broadcasting programmes.

“Strictly Speaking is a concept that emerged as a result of the need, which I identified within the nation’s education, information, corporate and entertainment sectors, based upon my observations, interaction and experience which I have garnered from working as a broadcast professional for over four decades. It is also based on the belief that articulation and effective communication are efficient tools that strengthen personal and corporate development, promote educational advancement and enhance dynamic information dissemination and good governance. In addition, as a practitioner in the broadcast sector, and I have been concerned about the falling standards of presentation and pronunciation permeating our air waves as well as the poor performance of public officials within our public space.

“Strictly Speaking is my contribution towards re-awakening the first part of the effective communication process and a practical way of improving the standard of spoken and written English, which is after all, Nigeria’s official language.”

On the impact the audio publication would have on prospective listeners, Oloyede said “Strictly Speaking: Pronunciation Made Easy is an adventurous journey into vocal gymnastics – the type that will enable you to land safely on your feet, with your head held high, teeth intact and smiling with style and panache, all the way. I believe that after listening and practicing, the audience will have a better understanding of the rhythm and sounds of English and consequently become more proficient in the pronunciation of English words.”The launch will take place on June 25, 2018 at AGIP Hall, MUSON Centre, Onikan, Lagos

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